Tuesday, 27 September 2016

Importance of Editing In Content Marketing

Today, an increasing number of companies are using content marketing to promote the visibility of their brand image and market their products or services. The role of a content editor is extremely important to produce superior quality of content in a consistent manner. An expert content editor possesses all the essential expertise to edit, do quality checks, do effective story telling for the brand he or she is representing, while ensuring that truth and not gimmicks reach the company’s target audiences. 


There is a misconception in various quarters that the job of an editor is restricted to doing grammar and spell-checks only which is not true at all. They are also responsible to aligning the content with the organization’s business goals. 

Promoting brand consistency


In accordance with the business goals of an organization, it is the responsibility of a content editor to plan and draft out updates on social media, chalk out topics for eBooks, choose themes for webinars and the blog posts. Keeping your business objectives in mind, the Content Editor is to draw out all the plans for the social media updates, blog posts, eBook topics and webinar themes. All these tasks are not planned in isolation but are correlated with each other in a consistent manner. 

Controlling content quality


A good content editor is powered with the necessary techniques and tools for managing content for a brand. His goal is to make sure that all the written and submitted articles are edited in a manner that are relevant, interesting, easy for the readers to go through and keep them thoroughly engaged. Most importantly, the editor ensures that the standards for the brand are upheld at all costs, thus offering proper credibility to the content. 

Why E-Learning Tools Are Good For Training Employees?

Today, more and more people in the workforce all over the world are becoming extremely tech savvy. So, it is of little wonder that the popularity of the e-learning tools are on the rise cutting across geographical boundaries. But is this the only reason why these tools are being used by the HR department for training their employees? The answer is of course a big “no”. There are various other reasons, why these tools are considered to be extremely good for training the employees.


They can be accessed by the employees anytime and anywhere.

This is one of the biggest benefits offered by any e-learning tool. Employees have the flexibility to get themselves train themselves from any location and whenever they have free time at their disposal. Moreover, contrary to traditional mode of training in the classroom, the time duration to complete a training module through an e-learning tool is much shorter, thus increasing the productivity of the employees 

Affordable and eco-friendly form of learning

An organization can save lots of money by using e-learning tools to train its employees as opposed to traditional form of learning and development. In the conventional classroom training mode, there are additional costs involved such as costs for renting the facility, expenses on employee transportation and stay, cost for the trainer among other expenses. It is an eco-friendly form of training as there is hardly any use of papers in this kind of training. 

Saturday, 17 September 2016

Facts about Localized Business

Localization has indeed brought a big revolution in the world of consumer marketing. When a business has got its branches in more than one physical location, it is said to be a localized business. The aim of having its presence in multiple locations is to serve customers of that location extremely well.


It is imperative to note that a business that has localized is operations is actually reaching out to its customers by offering to market and sell its goods or services by being physically present close to them. It is also crucial to understand that a local business is not necessarily a localized organization always.

Today reaching out to local customers is indeed a big goal for many organizations. If you want to expand your business internationally so that your products are accessible to a larger market, then localization is an in thing for you.

Localized business is not related to the size of a business. So it could be a small-sized organization but could be also a big brand known nationally or globally.

Moreover, if a business is supplying products or its services to different organizations, it cannot be referred to as a localized company. It has to be at a close physical proximity to the target market to access a larger number of consumers to qualify as a localized business.

Why Online Training Is So Beneficial?

Today there has been a big change in the way training is conducted all over the world. More and more organizations have started realizing the importance of online training for their new recruits, as well as, their existing employees. One of the key reasons for the popularity of online training today is that it saves a significant amount of finances for the companies while enhancing the learning flexibility for employees, as well as, students.


Moreover, for all those professionals who are too busy to attend regular classroom training, online training is a convenient mechanism to keep them updated.

There is little wonder that even small entrepreneurs are not averse to try out the option of elearning for their employees. Today, thanks to the way the Internet has helped in revolutionizing all spheres of people’s lives, training experts are using tools like webinars, online presentation, video conferencing among others for the process of effective learning.

It is so cost-effective when an organization conducts an online training session or a webinar to train its manpower. Training overheads like taking up a training facility for conducting training is not required too. Moreover, there will be no transportation costs for bringing in the participants to the training venue since they can sit in front of their systems and attend an online training program from anywhere, thus, offering greater flexibility.

Thus cost reduction and increased flexibility are two of the biggest reasons why online training is preferred by many businesses today.


Monday, 12 September 2016

Top Publishing Trends

Like many other industries, the publishing industry is continuously evolving and is truly one of the most dynamics once. The influences of technology, development in digital media are some of the prime reasons for that. As more and more people have started using Internet all over the world, the impact of technology has been quite dominant in this emerging field. Publishing today targets digital readers and constantly strives to get more online readers so that ad revenues for the business or brand could be increased.


Here are some of the top publishing trends:

A significant increase in reading on mobile devices

Since more and more people prefer to read online contents on their mobile and handheld devices today, the publishing houses are continuously improvising on how to ensure seamless integration of mobile phones with actual bookstores. There are several publishing houses that have started creating their own apps for publishing their contents for the mobile users. 

Sharing content with social media

The immense popularity of social media has made it imperative for several publishers to share their content on these networking sites as these sites can boost huge traffic for them. There will be parallel market for both tradition media and digital print media While the use of digital print media has been rising steadily that does not mean traditional print media is going to be obsolete and will not be used by the publishing houses.


Importance of Good Proofreading

If your site content or text is not proofread in a proper fashion, the result could be sub-standard text that would repel your online audiences and readers and create a negative impression about your business and brand.


In fact, proofreading should be the last step before submitting your document or article. Read the document slowly while proofreading it so that it is easy to track the errors if any. As a proofreader, you need to also make sure that the document is reflecting its message properly or it lacks clarity. As a part of proofreading process, you should also ensure that the sources in the document are authentic and have been quoted properly or not. A well-proofed document can depict a message properly to its readers.

Not only this, as a part of the professional proofreading exercise, you need to also check the punctuation, spelling and grammar errors in the content if any. It is always recommended to approach a professional proofreader to get a quality document so that it is simple to read and understand, accurate and written well. Good editing is a compulsory component of good writing.

A professional proofreader has the necessary expertise to deliver you a quality document that you can be proud to put up. On the other hand, if you try to do the task all by yourself, there is always a possibility that you overlook an error or some omissions.

Sunday, 4 September 2016

Why Ongoing Training Is Good For Your Manpower And Business?

Ongoing corporate training can help in improving morale of the staff, profit and business performance.


Some of the advantages of ongoing training for the business are mentioned below:
  • You can use tailor-made training programs so that your workforce can polish the target skills to accomplish the goals of your organization for present, as well as, in future.
  • Ongoing training programs can lead to superior customer service, improvements in productivity and better safety and workplace practices.
  • Such programs will give the feeling to your staff members that they are valuable for you and the organization. This leads to improvement in employee retention and loyalty.

Training programs offers a host of merits for your employees.

  • Your employees can acquire and polish their skills, thus improving the way they contribute to the fulfillment of business goals, as well as building up their self-respect.
  • There are specific training programs that can alleviate their positions in the company thus giving them opportunities for improved pay or better career prospects.
  • Your employees can be provided with skills through these ongoing training programs for doing fresh and different types of tasks keeping them rejuvenated and motivated.
  • Since they realize that you are investing time and money on them through these training modules, they extend their loyalty and usually like to stick to your organization.

Top Myths on Translation Quality

Translations can be confusing at times; particularly, if you have been entrusted with the task of representing your organization for purchasing the translation services. However, since you may not speak or understand the target language in which the translation needs to be done, it might be difficult to measure how good the quality of the translation is and the question then remains, can you hold the translator accountable if the service does not meet your expectations?


Here are some of the myths associated with translation services.

Myth 1: A translator is all you require

Though a writer may be superb in his writing skills, they depend on professionals like proofreaders and editors so as to polish their work further. In a similar fashion, a professional translation service constitutes of multiple parties. Apart from a professional translator, there is also a requirement for editors to review the content. Even a proofreader might be needed to do the formatting properly. It may be a great strategy to work with a freelance translator directly in some projects.

Myth 2: A big translation agency is always better

There are some people who think that if they approach a bigger translation agency for getting translation services, they will get superior service quality. They feel that when a translation company employs hundreds of translators, there is bound to be good service quality. But, then again, it may not be necessary that it will be always like that.